Akshay Kumar and Sidharth Malhotra launch ‘Brothers: Clash of Fighters

Akshay Kumar and Sidharth Malhotra launch ‘Brothers: Clash of Fighters

Combat with Akshay Kumar or Sidharth Malhotra in ‘Brothers: Clash of Fighters’ live on Android and DTH, coming soon to iOS

Mumbai, 05th August 2015: Bollywood’s favourite action-hero Akshay Kumar and his reel-brother Sidharth Malhotra launched the official Brothers game called ‘Brothers: Clash of Fighters’ at Bandra today. At the launch event, an animated Akshay Kumar/Sidharth Malhotra played the game to demonstrate the various moves of his character in the game. The ‘Brothers’ enjoyed playing the game and spoke about its features, controls, their experience while creating the game in association with VROOVY.

Sidharth Malhotra beats his opponent in combat when playing the official Brothers game with Akshay Kumar and Neeraj Roy - MD & CEO of Hungama DigitalFilmwalaexp

Brothers: Clash of Fighters is the official game of the Bollywood movie Brothers starring Akshay Kumar and Sidharth Malhotra. With 3D animated life-like characters from the movie played by Akshay Kumar and Sidharth Malhotra as well as a roster of international fighters, the game has an arcade street-fighting format featuring one-on-one close combat fights. The game ranges from ‘Arcade Mode’ for a quick fight of 3 rounds as well as a ‘Tournament Mode’, which will be launched on the release of the movie, where you must beat opponents, each more difficult than the last, all the while players must avoid getting knocked-out to win the ‘Right to Fight’ championship. Brothers, the movie, will hit theaters on 14th August 2015.

Sidharth Malhotra and Akshay Kumar pose with the poster of Brothers-Clash of Fighters at the launch of official Brothers game, powered by HungamaFilmwalaexp

Brothers: Clash of Fighters, powered by VROOVY (a joint venture between South Asia’s largest Digital Media Company Hungama and India’s largest game service company Gameshastra) features intense real-life fight moves as well as combo moves and finisher moves. Hitting the taps and swipes at the right time will execute special moves and inflict maximum damage on the opponents. The game features different arenas such as: The Street, The Gym and The R2F Arena. The game also has social features such as Facebook and Twitter sharing where one can brag about their victory using –#BrothersMovieGame

There are daily missions and quest gamers can participate in these to stand a chance to win exciting movie merchandise and a chance to meet the cast of Brothers. Follow @VroovyGames for more information on contests.

Akshay Kumar said, “I am so excited about the launch of this game. Seeing Sidharth and myself in our game avatars has been great. Hungama has created a great and engaging gaming experience. I hope that everybody enjoys the game as I have today. Please play ‘Brothers: Clash of Fighters’.”

Says Sidharth Malhotra “Seeing myself in my game avatar has been a fanboy experience. I have played many video and console games while growing up and its very exciting that now I am a game-character too. My boys are loving it. In fact, I feel girls might also enjoy playing this game because the characters are actually me and Akshay.” and he smiles cheekily.

Speaking on the launch Neeraj Roy, MD & CEO of Hungama Digital Media Entertainment said, “Our association with Dharma has been an exciting journey with creative inputs by the team and us we present ‘Brothers: Clash of Fighters’. The Indian gaming industry has grown to over 200mn consumers and has now evolved over mobile devices with more than 2mn consumers. With this game we have brought moves from the characters onto the game for their fans. We hope that our consumers enjoy the game’s experience as much as Akshay and Sidharth have today.”

Apoorva Mehta, CEO of Dharma Productions said, “We are delighted to partner with Hungama and VROOVY to create the game ‘Brothers: Clash of Fighters’ based on our upcoming action-drama Brothers. We wanted to extend the experience of Brothers to the mobile game and are glad to see the game’s life-like environment. I am certain that our audience will enjoy the game.”

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