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Hall. 14 June 2025. The memorial of Award King Dr. Krishna Chouhan second home production film “Danav” as a producer and director took place in Mumbai today. Chief Guest Deepak Parashar inaugurated the Clap Deck. The film is produced under the banner of Krishna Chouhan Productions and Jyoti Movietone and is produced by Dr. Krishna Chouhan and Dilip Patel, while its director is Krishna Chouhan.
This will be the second film of Krishna Chouhan production house after Aatma.com. On the occasion of the artists’ festival, many celebrities including Deepak Parashar, Rekha Rao, ACP Sanjay Patil, Dilip Sen, Season Reader, K Goswami, Music Director Dilip Mistry, co-producer of the film Aatma.com CD Shete, Music Director M Prakash, Music Director Gazi Moin were present. Nafe Khan, Shirin Stone, Jigna Seth, PK Gupta, Public City Designer R Rajpal were also present. Actor Ajay Mahendru is also going to play such a good character.
On this occasion, producer director Dr. Krishna Chouhan said that the memorial of all pilgrims includes sculpture. Soon its recording will be done and as soon as possible we will go for the shoot.
Deepak Parashar, Rekha Rao, ACP Sanjay Patil, Dilip Sen, Ritu Pathak, K K Goswami and all the artists congratulated producer director Dr. Krishna Chouhan and said that the name of the film is unique, congratulations. Best wishes to the whole team.
Stage music director Dilip Sen, writer Shiv Omkar, DOP Studio, music director Dilip Mistry, action director Tinu Verma, publicist designer R Rajpal, production manager PK Gupta.
Chief Guest Deepak Parashar Inaugurated The Clap Deck Of Dr. Krishna Chouhan Second Film DANAV
RAM & MRAM Group Celebrates 30 Years of Global Innovation Signs USD 500 Million Contract Between India’s Mont Vert Group and Kazakhstan’s Big B Corporation to Develop a World-Class Medical University
New Delhi | London, June 2025: SRAM & MRAM Group, a global conglomerate with interests across fintech, healthcare, AI, agriculture, biotechnology, and more, proudly marked its 30th anniversary with a grand international celebration in London. On this momentous occasion, the Group announced the signing of a landmark USD 500 million contract between India’s Mont Vert Group and Kazakhstan’s Big B Corporation to build a state-of-the-art Medical University and Hospital in Kazakhstan.
This landmark deal signals SRAM & MRAM Group’s growing commitment to global healthcare and education infrastructure.
Driving the Vision: Ajay Bhandari and Mahendra Joshi Lead the Charge
The agreement was made possible through the efforts of Mr. Ajay Bhandari, Director, Big B Corporation, and Mr. Mahendra Joshi, Director, SRAM & MRAM Group. Their leadership, international collaboration, and strategic insight were key in structuring and executing the project.
They were ably supported by Mr. Nitin Gupta, Director, SRAM & MRAM India, who helped align all stakeholders and facilitate the successful closure of the deal.
Mont Vert Group: A Legacy of Trust and Quality from Pune
The construction and development responsibilities have been entrusted to Mont Vert Group, one of Pune’s most reputed and trusted real estate developers. Mr. Jayant Kaneria, Chairman, and Mr. Neeraj Kaneria, Managing Director, bring over three decades of industry experience with a portfolio exceeding 6.8 million sq. ft. of delivered residential and commercial projects.
SRAM & MRAM Group expressed deep pride in partnering with Mont Vert Group, acknowledging their longstanding commitment to quality, transparency, and timely delivery.
“Mont Vert Group represents the highest standards of Indian real estate leadership,” said Dr. Sailesh Lachu Hiranandani, Chairman, SRAM & MRAM Group. “Their proven track record and commitment to excellence make them an ideal partner for this international healthcare initiative.”
Event Highlights and Attendees
The announcement was made during SRAM & MRAM’s anniversary celebration on Raven’s Ait Private Island, London, in the presence of esteemed dignitaries and global business leaders.
Key dignitaries included:
“As we celebrate three decades of transformative work across sectors, this partnership marks a new chapter in our journey,” said Dr. Hiranandani. “With this project, we reinforce our commitment to driving positive change globally through healthcare, innovation, and collaborative growth.”
About SRAM & MRAM Group
Founded in 1995, SRAM & MRAM Group is a global enterprise headquartered in London, with operations in over 60 countries. The group works across sectors including fintech, AI, healthcare, agriculture, mining, biotechnology, and semiconductors, and continues to drive large-scale global projects with impact.
USD 500 Million Contract Landmark Deal Signals SRAM & MRAM Group’s Growing Commitment To Global Healthcare And Education Infrastructure
हाल ही रिलीज हुई नागा चैतन्य और साई पल्लवी अभिनीत ब्लॉकबस्टर तेलुगु फिल्म ‘थंडेल’ एक बार फिर चर्चा का विषय बनी हुई है, इस बार अपने बहुप्रतीक्षित सैटेलाइट प्रीमियर के साथ। बॉक्स ऑफिस पर अपनी अभूतपूर्व सफलता और ओटीटी प्लेटफॉर्म पर मजबूत प्रदर्शन के बाद, फिल्म के टेलीविजन डेब्यू का हिंदी संस्करण, जो 15 जून को रात 8:00 बजे विशेष रूप से सोनी मैक्स पर दिखाया जाएगा, अपनी मनोरंजक कथा और शानदार प्रदर्शनों को और भी व्यापक दर्शकों तक पहुंचाने के लिए तैयार है, जो इसे अखिल भारतीय सिनेमाई सफलता के रूप में और भी मजबूत करेगा।
चंदू मोंडेटी द्वारा निर्देशित ‘थंडेल’ 2025 की सबसे बड़ी हिट फिल्मों में से एक बनकर उभरी, जिसने दुनिया भर में ₹100 करोड़ से अधिक की कमाई की। सीमा पार संघर्ष में फंसे मछुआरों की वास्तविक जीवन की घटनाओं से प्रेरित इस फिल्म की दमदार कहानी ने पूरे देश में दर्शकों को खूब पसंद किया। हालांकि इसका मुख्य गढ़ तेलुगु राज्यों में था, लेकिन इसकी सम्मोहक विषय-वस्तु और सार्वभौमिक विषयों ने व्यापक प्रशंसा प्राप्त की, जिससे इसकी “मेगा बॉक्स ऑफिस पैन इंडिया हिट” स्थिति मजबूत हुई।
महत्वपूर्ण रूप से, ‘थंडेल’ नागा चैतन्य के लिए एक गेम-चेंजर रही है, जिसने उन्हें भारतीय सिनेमा के शीर्ष सितारों की श्रेणी में ला खड़ा किया। प्रतिकूल परिस्थितियों से जूझ रहे एक मछुआरे की उनकी कच्ची, गहन और भावनात्मक रूप से सूक्ष्म भूमिका को उनके करियर के सर्वश्रेष्ठ प्रदर्शन के रूप में व्यापक रूप से सराहा गया है। आलोचकों और दर्शकों ने भूमिका के प्रति उनके समर्पण की प्रशंसा की, जिसके कारण नागा एक महत्वपूर्ण शारीरिक परिवर्तन से गुज़रे और एक नई बोली में महारत हासिल की। इस उल्लेखनीय वापसी ने न केवल उनके करियर को पुनर्जीवित किया है, बल्कि उनकी बहुमुखी प्रतिभा और अपार अभिनय कौशल को भी प्रदर्शित किया है, जिससे पारंपरिक रोमांटिक लीड से परे उनकी योग्यता साबित हुई है।
फिल्म की सफलता और इसके प्रभाव पर टिप्पणी करते हुए, नागा चैतन्य ने कहा, थंडेल’ की यात्रा अविश्वसनीय रूप से विशेष रही है। पूरे भारत में दर्शकों से मिले प्यार और प्रशंसा को देखकर वाकई बहुत अच्छा लगता है। इस फिल्म ने मुझे नए तरीकों से चुनौती दी और मैं ऐसी शक्तिशाली कहानी बताने के अवसर के लिए बेहद आभारी हूं। यह सफलता पूरी टीम और हमारे समर्थन करने वाले अविश्वसनीय प्रशंसकों की है।”
एक बार फिर नागा चैतन्य की ब्लॉकबस्टर फ़िल्म ‘थंडेल’ धूम मचाने के लिए हैं तैयार ! 15 जून को होने जा रहा हैं पहली बार टेलीविज़न पर वर्ल्ड प्रीमियर !एक्टर नागा चैतन्य ने कही ये बात !
Noida, India, 10th June, 2025 – The Asian Academy of Film and Television (AAFT) marked a significant milestone with the grand convocation ceremony of its 124th batch at Marwah Studios. The event was graced by the dynamic Founder-President, Dr. Sandeep Marwah, whose heartfelt address stirred emotions and ignited inspiration among the graduating students.
In a powerful and emotionally charged speech, Dr. Marwah emphasized the values that have been the bedrock of AAFT’s success — trust, hard work, and continuous learning. “We are proud to say that today, AAFT ranks among the top five film schools in the world, and in three categories, we are number one,” he declared confidently. “We hold records for the highest number of student-led film productions, the most cultural and educational events hosted, and we continue to be the most economical film school globally in terms of our comprehensive, industry-aligned curriculum.”
Highlighting 32 years of relentless dedication to education, Dr. Marwah called the 124th convocation a testament to AAFT’s commitment to nation-building through creative education. He expressed heartfelt gratitude to the faculty, management, and administration for their unwavering support and contribution to the institution’s global stature.
“AAFT is not just an institution — it is a global brand in creative education, proudly representing the cultural values of over 90 countries that have nominated us as their cultural representatives,” Dr. Marwah added.
The ceremony witnessed the presence of key academic and administrative leaders including directors, deans, heads of departments, and faculty members, who joined in honoring the graduating students. A total of 165 students were awarded the prestigious Diploma of AAFT across various disciplines such as: Film & TV Production and Direction, Editing and Sound Recording, Camera and Lighting Techniques, Acting and Presentation, Still Photography, Bakery and Culinary Arts, Fashion and Makeup, Music and Singing and Digital Marketing.
This convocation not only marked the culmination of rigorous training and creative exploration but also celebrated the beginning of new journeys for the students stepping into the global media and creative industries.
AAFT continues to lead as a pioneer in media education, nurturing talent and shaping future leaders in the creative world. The institution remains committed to providing world-class training while promoting cross-cultural exchange and innovation.
AAFT Celebrates Convocation Of Its 124th Batch At Marwah Studios
10 – 16 June 2025
“Y Ū N B H Ī “
So too…
Solo Show of Paintings
By
Renowned artist Amitabh Ashesh
VENUE:
Jehangir Art Gallery
161-B, M.G. Road, Kala Ghoda,
Mumbai 400001
11am to 7pm
+91 98459 56328
Amitabh Ashesh’s ‘Yufism’ – A New Compositional Platform for Painting presented at the Jehangir Art Gallery
Acclaimed artist Amitabh Ashesh’s innovative art exhibition titled “Yun Bhi” is being held at the Jehangir Art Gallery, Kala Ghoda. The exhibition will be open to the public from June 10 to June 16, 2025.
In this exhibition, Amitabh presents prototypical art based on conceptual tenets of Yufism. A former student of the art department at Stanford University, Amitabh has trained under modern masters, including Frank Lobdell of the Bay Area Figurative Movement.
‘Yufism’ reimagines the visible, the invisible, and the affective, imbuing them with new characteristics. For example, raindrops become strings of beads, ocean waves resemble skirts, and windows transform into structures of light. Developed over a decade, Amitabh’s unique experiments seek to introduce a new visual logic and a conceptual tool set of wide applicability.
Amitabh’s paintings carry the imprint of his personal experiences—swimming, tennis, gardening, and friendships across different cultures. Each painting has a titular poem inviting access through a literary lens. His subjects include scenes such as the bustling Brigade Road of Bengaluru, plants in rain and feeding of street dogs.
According to senior artist Vanidas Mangathil, “Yufism is a completely new, innovative, and inspiring visual language. It presents a fresh vision that deserves to be understood and explored.”
Amitabh Ashesh’s ‘Yufism’ – A New Compositional Platform For Painting Presented At The Jehangir Art Gallery
A girl from a small village with a special personality had an extraordinary dream. That dream was to make her mark in the glittering world of films. This is the story of Shrit Chaande, who has become an inspiration for thousands of youth today who want to come to the Bollywood industry.
Shrit Chaande was born in a simple village Pandhurna situated on the Madhya Pradesh and Maharashtra border, where girls are not often expected to dream big. But Shrit kept her dreams alive. She overcame every difficulty and rejection with her self-confidence and hard work. When Shrit was in her teens, she left home with a passion to achieve something and first came to Nagpur, then Chandrapur, then Bhandara and again to Nagpur. An innocent lonely person who did not understand the world, she first tried to earn a living. She first worked as a sales girl in a marketing business in which she first sold detergent powder, then protein powder and many products like RO door to door. She worked as a waitress in parties and receptions and in this way saved money by doing small and big jobs so that the path to the Bollywood industry becomes easy. She participated in a fashion show in Nagpur where many people discouraged her from going, she did not get any support, then a female friend of hers encouraged her and advised her to come to Mumbai.
Due to the fashion show, Shrit got a chance to work in advertisements. Getting a foothold in a big city like Mumbai is no less than a war. But Shrit did not give up. After coming to Mumbai, she stayed with the same friend and gave auditions for acting here. But when she was offered four shows, her friend betrayed her due to which her rented house was taken away from her. Out of helplessness, she stayed in an under construction building for three days because the money for her daily expenses was also stolen. But she did not lose courage. To strengthen her financial condition, Shrit started her career through advertisement films and fashion shows and slowly started making her place in the industry. She did advertisements for many small and big brands like Lakme, Lodha Builder, Flipkart, saree, jewellery etc. She has worked in the TV serial Vighnaharta Ganesh. There were many turning points in her life when she could have almost broken down but Shrit did not give up. This strong-willed Marathi girl is a down-to-earth person who has experienced many good and bad experiences at a very young age. Her family is not associated with the film industry, so their dreams were not understood by them.
Since childhood, Shrit Chaande was interested in acting and dancing. When she would come on stage in school programs, everyone would watch her art mesmerized. To improve herself, she participated in school and local plays, attended dance and acting workshops and used social media to present her talent to the world. Her family wanted her to do a government job.
In Bollywood, she was greatly influenced by Bipasha Basu and somewhere this influence brought her to the Bollywood industry. Bipasha Basu’s self-reliance, Sushmita Sen’s dignity, Priyanka Chopra’s global thinking and Lara Dutta’s intelligence shaped Shrit’s perspective. Like these women, she has established herself not only in the world of glamour but also as a strong woman. She wants to work with Salman Khan, Shah Rukh Khan, Ayushmann Khurana and Nawazuddin Siddiqui. The famous dialogue from director Farah Khan’s film Om Shanti Om “Agar kisi cheez ko shiddat se chaho to puri kainaat tumhe usse milane me lag jaati hai” is the inspiration of Shrit Chaande’s life.
Shrit is now on a new height in her career. Very soon she is coming to surprise and entertain the audience with her first item song in a Marathi film. Her dance number will not only be full of glamour but will also be a testimony to her hard work and dedication.
Shrit says – “If you have passion, you will definitely reach your destination. To fulfill your dreams, you only need hard work. The rest of the path is created on its own. If you are entering this world of glamour, then focus only on your goal because you will find thousands of elements to distract you from the path, but you have to travel alone to reach your destination.
Shrit wants to create an NGO to help animals in the future.
Today, Shrit Chaande is not just an actress, she is the hope of thousands of girls who sit in villages and dream of a new morning.
Shrit’s story teaches us that there is no limit to dreams. You just need to have the courage to fly.
Shrit Chaande Sought After Model Did Advertisements For Many Small And Big Brands Like Lakme, Lodha Builder, Flipkart, Saree, Jewellery Etc
~Celebrating India’s smart causal gamers, the campaign rolls out across TV, Radio, and Digital in high-growth markets.~
India’s real-money gaming scene just got a turbocharge of fun and desi flair. Rush, the leading skill-based casual gaming platform from Hike, has unveiled its first-ever brand campaign, #ChaloJeetKiChaal, starring none other than actor-comedian Krushna Abhishek. Brimming with humour, hustle, and classic everyday jugaad, the campaign celebrates the sharp-minded, quick-footed players of Bharat who turn life’s curveballs into game-winning moments.
Marking Rush’s most ambitious communications push yet, the five-week campaign goes live across TV, radio, and digital starting June 10, aiming to reach over 20 million users in India’s fast-growing Hindi-speaking markets.
At its core, #ChaloJeetKiChaal celebrates everyday champions, those who navigate life’s plot twists with skill, hustle, and heart, turning daily challenges into moments of victory. With Rush’s flagship game, Ludo, as the hero, Krushna Abhishek brings his signature high-energy charm and street-smart comedy to the forefront, proving that in both life and gaming, bold moves and smart thinking are the ultimate power combo.
“#ChaloJeetKiChaal is our way of turning the spotlight on India’s sharpest gamers – people who play smart, hustle hard, and know that strategy & skill always wins over chance. We wanted the campaign to be as fun and fast-paced as the platform itself and bring gaming into the mainstream conversation with a smile,” said Manish Kumar, CFO, Hike.
By blending aspirational storytelling with colloquial flair, the campaign hits the sweet spot for young, ambition-driven India especially in Tier 2 and Tier 3 cities where value, status, and entertainment converge in one super app.
“India’s real-money gaming industry is rapidly evolving into something far more aspirational, rooted in skill, culture, and mass accessibility,” said Manish Kumar, CFO, Hike. “Krushna was a natural choice for this campaign. He embodies the spirit of Bharat — quick-witted, endlessly relatable, and driven by hustle. His energy captures the heart of our vision: a gaming experience that’s skill-first, deeply inclusive, and unmistakably fun. This is what the future of gaming in India looks like.”
Backing the Buzz with Big Moves, Rush is pulling out all the stops to take this campaign to the next level:
At the heart of the campaign is the Leedo Champions League, Rush Ludo’s flagship tournament offering high-value rewards such as cash prizes, gadgets, and vehicles, reinforcing the platform’s promise of skill-based play and real-world gains.
As India’s online gaming market evolves, Rush is taking a stand with the message gaming success should be earned, not lucked into. The campaign reinforces that Rush Ludo is 100% skill-based, with gameplay that rewards smart decisions and strategic thinking. Reinforcing this stand, the platform continues to invest in user education around game mechanics and transparent matchmaking systems, ensuring that every win is a true reflection of the player’s skill.
So, get ready to play smart and win big. As Krushna Abhishek brings the heat with #ChaloJeetKiChaal.
Rush By Hike Unveils Its Maiden Campaign #Chalojeetkichaal With Krushna Abhishek To Champion Skill-Based Gaming In India
Mumbai. Thousands of girls come to Mumbai every day to become models, but they do not know how to get work in this field. Mumbai-based agency “Vpcraft models management” is a company that has so far made a career for thousands of girls in the field of modeling. Vaibhav Parashar is the owner of this company, who is a resident of Gopalganj district of Bihar. After getting an engineering degree, he came to Mumbai and after a lot of hard work and struggle, he achieved this position and earned a lot of name. His company is considered to be the most established agency in Mumbai in the print media sector since 2016.
Vpcraft models management is a trusted media/advertising agency based in Mumbai. Vpcraft usually gets artists work for projects, provides important guidance in building their career.
Vaibhav Parashar is the owner of Mumbai based media/advertising agency and model management company Vpcraft models management. This company mainly works with artists and models, and provides model management services. Countless girls became models by joining this company and then moved beyond modeling and are working in TV serials and films.
50 percent of the models in the hoardings across the country are from Vpcraft models management which is a great achievement. Many big brands are working with this agency. Models for many big jewellery brands including Manubhai Jewellers, MJR Jewellers, Divyam Jewellers and Ivana by Jindal are also managed by Vpcraft.
This agency, which has been working for the last 8 years, is number one and provides placements to models wherever they are needed. This company manages models not only in Mumbai but also in many other cities of the country. The company provides work to the models from states like Delhi, Rajasthan, Gujarat, Punjab, Uttarakhand and Uttar Pradesh in their own areas which is its unique feature.
Vaibhav Parashar’s Agency “VPCRAFT Models Management” Is At The Top In Mumbai, Working In Print And Catalogue Media
New range of Fortified Rice, Basmati, and Wheat Atta launched in Chandigarh aims to improve everyday nutrition and support India’s national health goals
Chandigarh, June 9, 2025 – In a significant stride toward India’s nutritional transformation, Jindal Rice Mills announced the official launch of Nourifyme, a new consumer brand offering a range of Fortified Rice, Fortified Basmati Rice, and Fortified Wheat Atta. The launch took place at the Taj Chandigarh during a high-profile industry event titled “Unlocking Market Potential: Advancing Fortified Rice in Punjab.”
Gracing the occasion as Chief Guest, Shri Tarunpreet Singh Sond, Hon’ble Minister, Industry & Commerce, Rural Development & Panchayats, Tourism and Cultural Affairs, Investment Promotion, Hospitality, and Labour, Government of Punjab, delivered the keynote address. In his remarks, the Minister emphasized the government’s commitment to food fortification as a national priority.
“Rice fortification is a crucial component of India’s battle against hidden hunger. As we scale up fortified rice distribution across government schemes, initiatives like this are essential to extend these benefits to retail consumers. I commend Jindal Rice Mills for taking this forward-looking step toward public health,” said Shri Tarunpreet Singh Sond.
Nourifyme is a response to India’s growing need for nutrient-rich, affordable staple foods, aimed at addressing widespread micronutrient deficiencies. The brand draws on decades of milling expertise, now aligned with national nutrition goals.
“By combining our legacy in rice milling with science-backed fortification, Nourifyme brings together quality, taste, and health in one plate,” added Vishal Gupta, Co-Founder at Jindal Rice Mills.
“With Nourifyme, we are not just launching a product line—we are launching a mission to put better nutrition in every Indian kitchen,” said Ankit Jindal, Co-Founder at Jindal Rice Mills.
The Nourifyme range is enriched with a scientifically chosen blend of essential micronutrients aimed at addressing widespread nutritional deficiencies in India. Each product is fortified with Iron to combat anemia and support cognitive development, Folic Acid to aid in cell growth and maternal health, and Vitamin B12 for nerve function and red blood cell formation. In addition, Zinc is included to strengthen immunity and aid healing, while Vitamin A supports vision and overall immune health. Together, these nutrients play a vital role in promoting better health outcomes for individuals and families across age groups.
“Malnutrition affects 37% of children under 6 yrs of age and these children in particularly girls grow into adolescence with protein and micronutrient deficiency, contributing to the problem of anemia in reproductive ages. Anemia affects 57% of women in reproductive ages and 52% women suffer anemia during pregnancy (NFHS-6). Malnutrition and deficiency of micronutrients in particularly iron, folic acid, and Vitamin B12 – are major concerns among women of reproductive age. These contribute to rising anemia among women in reproductive age during pregnancy,” Dr. Neena Malhotra, Prof. & Head, Deptt. of Obstetrics & Gynecology, AIIMS, New Delhi.
Despite National programmes on Anemia Prevention, the prevalence of anemia has not shown a decline. There is therefore a strong need to go beyond supplementation with iron and Folic acid tablets. Staple food fortification with micronutrients is a good option with proven benefits improving anemia on a large scale. Fortifying staple foods, wheat flour, rice or edible oils with essential micronutrient will improve nutrition and well – being of women in India. I strongly advocate the inclusion of fortified foods in everyday diets to reduce risks of anemia and support healthy pregnancies,” added Dr. Neena Malhotra.
The event also showcased Nourifyme’s strong collaboration with global nonprofit TechnoServe, which leads the Millers for Nutrition – Asia program. This program supports rice millers across South Asia in adopting fortification best practices to improve public health outcomes.
Opening the event, Mr. Abhishek Shukla, Country Program Manager, Millers for Nutrition – India, outlined the importance of private sector innovation in solving national nutrition challenges.
“Millers are at the heart of India’s food system. When they step forward to fortify, they don’t just shift business—they shift lives. We are proud to support millers like Jindal Rice Mills in expanding the reach of fortified staples,” said Abhishek Shukla.
The Nourifyme range will be made available through key retail and distribution channels, with plans to expand across northern and eastern India in the coming quarters. A launch video showcasing the vision and product portfolio was screened during the event, followed by a product showcase where guests could experience the look, feel, and packaging of the full Nourifyme lineup.
White Spoon Fortified Basmati Rice, developed by Anand Agro Industries, was also launched today alongside Nourifyme. Fortified with Iron, Zinc, Folic Acid, B3 and B12 Vitamins, White Spoon is crafted to support better nutrition outcomes across communities. With a focus on both consumer markets and welfare distribution, it reinforces the commitment to combating hidden hunger through everyday staples.
The event concluded with a vote of thanks from Mr. Shubham Mishra, Food Fortification Manager, Millers for Nutrition India, who reiterated the importance of joint action.
“India’s fight against malnutrition needs both scale and innovation. It’s partnerships like this—between committed entrepreneurs and enabling institutions—that make change possible,” said Shubham Mishra.
The event was attended by leading millers from Punjab, Haryana, Himachal Pradesh, and Jammu & Kashmir, along with members of the food processing industry, nutrition advocates, and development sector professionals.
With Nourifyme, Jindal Rice Mills aims to position itself as a trusted household brand for fortified staples, contributing to the national goal of a malnutrition-free India.
About Jindal Rice Mills
Jindal Rice Mills is a trusted name in India’s rice milling industry, known for its commitment to quality, innovation, and nutrition. With decades of experience in sourcing, processing, and supplying premium grains, the company is now leading the charge in fortified food solutions through its new brand, Nourifyme. Rooted in Punjab and serving markets across India, Jindal Rice Mills is dedicated to building a healthier, well-nourished nation.
About Millers for Nutrition
Millers for Nutrition is supported by Strategic Fortification Partners: BASF, BioAnalyt, Bühler, dsm-firmenich, Mühlenchemie, SternVitamin; Regional Strategic Fortification Partners: Hexagon Nutrition, Piramal, Sanku; and a growing group of local technical partners that share a common vision of improving food processing practices and fortification excellence to benefit society and enhance business sustainability. Millers for Nutrition is powered by TechnoServe with funding support from the Gates Foundation. Millers, food fortification stakeholders, and others interested in joining the coalition can learn more at http://www.millersfornutrition.com/
(L to R) Vishal Gupta, Shubham Mishra, Punjab Cabinet Minister Tarunpreet Singh Sond, Ankit Jindal, Abhishek Shukla.
(L to R) Bharat Bhushan Bansal, Ankit Jindal, Dr. Neena Malhotra, Vishal Gupta, and Deepti Gulati
Jindal Rice Mills Launches Nourifyme – A Fortified Nutrition Brand To Fight Malnutrition In India
New range of Fortified Rice, Basmati, and Wheat Atta launched in Chandigarh aims to improve everyday nutrition and support India’s national health goals
Chandigarh, June 9, 2025 – In a significant stride toward India’s nutritional transformation, Jindal Rice Mills announced the official launch of Nourifyme, a new consumer brand offering a range of Fortified Rice, Fortified Basmati Rice, and Fortified Wheat Atta. The launch took place at the Taj Chandigarh during a high-profile industry event titled “Unlocking Market Potential: Advancing Fortified Rice in Punjab.”
Gracing the occasion as Chief Guest, Shri Tarunpreet Singh Sond, Hon’ble Minister, Industry & Commerce, Rural Development & Panchayats, Tourism and Cultural Affairs, Investment Promotion, Hospitality, and Labour, Government of Punjab, delivered the keynote address. In his remarks, the Minister emphasized the government’s commitment to food fortification as a national priority.
“Rice fortification is a crucial component of India’s battle against hidden hunger. As we scale up fortified rice distribution across government schemes, initiatives like this are essential to extend these benefits to retail consumers. I commend Jindal Rice Mills for taking this forward-looking step toward public health,” said Shri Tarunpreet Singh Sond.
Nourifyme is a response to India’s growing need for nutrient-rich, affordable staple foods, aimed at addressing widespread micronutrient deficiencies. The brand draws on decades of milling expertise, now aligned with national nutrition goals.
“By combining our legacy in rice milling with science-backed fortification, Nourifyme brings together quality, taste, and health in one plate,” added Vishal Gupta, Co-Founder at Jindal Rice Mills.
“With Nourifyme, we are not just launching a product line—we are launching a mission to put better nutrition in every Indian kitchen,” said Ankit Jindal, Co-Founder at Jindal Rice Mills.
The Nourifyme range is enriched with a scientifically chosen blend of essential micronutrients aimed at addressing widespread nutritional deficiencies in India. Each product is fortified with Iron to combat anemia and support cognitive development, Folic Acid to aid in cell growth and maternal health, and Vitamin B12 for nerve function and red blood cell formation. In addition, Zinc is included to strengthen immunity and aid healing, while Vitamin A supports vision and overall immune health. Together, these nutrients play a vital role in promoting better health outcomes for individuals and families across age groups.
“Malnutrition affects 37% of children under 6 yrs of age and these children in particularly girls grow into adolescence with protein and micronutrient deficiency, contributing to the problem of anemia in reproductive ages. Anemia affects 57% of women in reproductive ages and 52% women suffer anemia during pregnancy (NFHS-6). Malnutrition and deficiency of micronutrients in particularly iron, folic acid, and Vitamin B12 – are major concerns among women of reproductive age. These contribute to rising anemia among women in reproductive age during pregnancy,” Dr. Neena Malhotra, Prof. & Head, Deptt. of Obstetrics & Gynecology, AIIMS, New Delhi.
Despite National programmes on Anemia Prevention, the prevalence of anemia has not shown a decline. There is therefore a strong need to go beyond supplementation with iron and Folic acid tablets. Staple food fortification with micronutrients is a good option with proven benefits improving anemia on a large scale. Fortifying staple foods, wheat flour, rice or edible oils with essential micronutrient will improve nutrition and well – being of women in India. I strongly advocate the inclusion of fortified foods in everyday diets to reduce risks of anemia and support healthy pregnancies,” added Dr. Neena Malhotra.
The event also showcased Nourifyme’s strong collaboration with global nonprofit TechnoServe, which leads the Millers for Nutrition – Asia program. This program supports rice millers across South Asia in adopting fortification best practices to improve public health outcomes.
Opening the event, Mr. Abhishek Shukla, Country Program Manager, Millers for Nutrition – India, outlined the importance of private sector innovation in solving national nutrition challenges.
“Millers are at the heart of India’s food system. When they step forward to fortify, they don’t just shift business—they shift lives. We are proud to support millers like Jindal Rice Mills in expanding the reach of fortified staples,” said Abhishek Shukla.
The Nourifyme range will be made available through key retail and distribution channels, with plans to expand across northern and eastern India in the coming quarters. A launch video showcasing the vision and product portfolio was screened during the event, followed by a product showcase where guests could experience the look, feel, and packaging of the full Nourifyme lineup.
White Spoon Fortified Basmati Rice, developed by Anand Agro Industries, was also launched today alongside Nourifyme. Fortified with Iron, Zinc, Folic Acid, B3 and B12 Vitamins, White Spoon is crafted to support better nutrition outcomes across communities. With a focus on both consumer markets and welfare distribution, it reinforces the commitment to combating hidden hunger through everyday staples.
The event concluded with a vote of thanks from Mr. Shubham Mishra, Food Fortification Manager, Millers for Nutrition India, who reiterated the importance of joint action.
“India’s fight against malnutrition needs both scale and innovation. It’s partnerships like this—between committed entrepreneurs and enabling institutions—that make change possible,” said Shubham Mishra.
The event was attended by leading millers from Punjab, Haryana, Himachal Pradesh, and Jammu & Kashmir, along with members of the food processing industry, nutrition advocates, and development sector professionals.
With Nourifyme, Jindal Rice Mills aims to position itself as a trusted household brand for fortified staples, contributing to the national goal of a malnutrition-free India.
About Jindal Rice Mills
Jindal Rice Mills is a trusted name in India’s rice milling industry, known for its commitment to quality, innovation, and nutrition. With decades of experience in sourcing, processing, and supplying premium grains, the company is now leading the charge in fortified food solutions through its new brand, Nourifyme. Rooted in Punjab and serving markets across India, Jindal Rice Mills is dedicated to building a healthier, well-nourished nation.
About Millers for Nutrition
Millers for Nutrition is supported by Strategic Fortification Partners: BASF, BioAnalyt, Bühler, dsm-firmenich, Mühlenchemie, SternVitamin; Regional Strategic Fortification Partners: Hexagon Nutrition, Piramal, Sanku; and a growing group of local technical partners that share a common vision of improving food processing practices and fortification excellence to benefit society and enhance business sustainability. Millers for Nutrition is powered by TechnoServe with funding support from the Gates Foundation. Millers, food fortification stakeholders, and others interested in joining the coalition can learn more at http://www.millersfornutrition.com/
(L to R) Bharat Bhushan Bansal, Ankit Jindal, Dr. Neena Malhotra, Vishal Gupta, and Deepti Gulati
(L to R) Vishal Gupta, Shubham Mishra, Punjab Cabinet Minister Tarunpreet Singh Sond, Ankit Jindal, Abhishek Shukla.
Jindal Rice Mills Launches Nourifyme – A Fortified Nutrition Brand To Fight Malnutrition In India
