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Why Rani Mukerji will not use any personal social media account to promote Hichki

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Why Rani Mukerji will not use any personal social media account to promote Hichki

Here’s why Rani Mukerji will not use any personal social media account to promote Hichki

Rani Mukerji is another actress who, despite having a huge fan following, doesn’t maintain any social media accounts. During the trailer launch of her upcoming flick ‘Hichki’, the star actor mentioned that she has no plans to join the crowd and would rather be promoting her film through YRF handles.

Rani has always been known for doing unconventional projects and bringing something out of the box for the audience. From the blockbuster ‘Black’ to classics like ‘Chori Chori Chupke Chupke’, every time she has managed to win over the hearts of millions. The remarkable success of every movie she did is exemplary of the fact that even in this tech-savvy world, one can achieve what’s desired, without relying on the digital platforms. The impression she left through her soulful performances and the love her fans carry in their hearts, are still more powerful than Facebook, Twitter, and Instagram.

Yet, what’s the reason for being so ignorant towards technology when half the world is running on it? Assuming the possibilities to answer the innumerable inquisitive minds (who really wish to know the reason behind), Raju Singh Rathore says, “Firstly, it’s commendable how Rani has maintained the aura around her. Though she is not active on any social media platform, she managed to keep her stardom intact. But the reason behind it still unknown. It could be the ideology-as that of Ranbir Kapoor- which believes that it’s essential for a celebrity to maintain some distance from the fans. Also, the possible reason could be similar to that of Ashish Nehra, a well-known cricketer, who mentioned that he is not a very pro smartphones/gadgets user.

Both the aforementioned celebrities were in news for not having an account on social media. After all, it is no less than a tactic to keep the fans glued to you.

जानिए क्यों रानी मुखर्जी हिचकी को प्रमोट करने के लिए किसी व्यक्तिगत सोशल मीडिया अकाउंट का इस्तेमाल नहीं करेंगीं

रानी मुखर्जी एक ऐसी एक्ट्रेस हैं जिनकी फैन फॉलोइंग तो बहुत है लेकिन वो कोई सोशल मीडिया एकाउंट हैंडल नही करती हैं।उनकी आने वाली फिल्म ‘हिचकी’के ट्रेलर लांच के दौरान उन्होंने अपने सोशल मीडिया पर न होने की बात दोहराई और कहा कि वोइस भीड़ का हिस्सा नही बनना चाहती हैं । रानी वाई.आर.एफ. के ऑफिशल हैंडल से ही फ़िल्म को प्रमोट करेंगी।

रानी हमेशा से कुछ अलग करने और दर्शकों के लिए कुछ नया करने के लिए जानी जाती हैं। ‘ब्लैक’जैसे ब्लॉकबस्टर से लेकर ‘चोरीचोरी चुपके चुपके’ जैसी क्लासिक मूवी तक हर बार उन्होंने अपने अभिनय से लोगों के दिल में जगह बनाई है। रानी की हर फ़िल्मकी अप्रत्याशित सफलता इस बात की ओर इशारा करती हैं कि आज के इस डिजिटल दौर में भी, बिना डिजिटल प्लेटफॉर्म पर आएमन-माफ़िक रिजल्ट पाया जा सकता है। दर्शकों के दिल में उनकी फिल्मों को लेकर जो प्यार है वो फेसबुक, ट्विटर और इंस्टाग्रामकी दुनिया से बहुत ज्यादा पॉवरफुल है।

फिर भी, जिस तकनीक को पूरी दुनिया अपना चुकी है उससे दूर रहने का क्या कारण हो सकता है? इसके कई जवाब हो सकते हैं, सोशल मीडिया विशेषज्ञ राजू सिंह राठौर बताते हैं, “सबसे पहले तो रानी ने अपनी स्टारडॉम को बनाए रखा है उसकी तारीफकरनी होगी। भले ही वह सोशल मीडिया पर नही हैं लेकिन उन्होंने अपने स्टारडम को बहुत अच्छे स्तर पर बनाये रखा है।

लेकिन इसके पीछे का कारण अब भी सबसे अनजान है। हो सकता है कि इसके पीछे रणबीर कपूर वाली थ्योरी हो जिसके हिसाब सेकिसी भी सेलिब्रिटी को अपने फैंस से कुछ दूरी बनाकर रखना चाहिए। दूसरा कारण एक जाने -माने क्रिकेटर आशीष नेहरा के कारन जैसा जैसा हो सकता है जो कहते हैं कि वो स्मार्टफोन और गैजेट्स से दूरी ही बनाये रखनी चाहिए ।

सोशल मीडिया पर अकाउंट नहीं रखने के लिए दोनों सेलिब्रिटीज चर्चे में रहे हैं। आखिरकार, प्रशंसकों को आपसे जोड़े रखना किसीबड़ी रणनीति से कम नही है।————Vipul Sipani | MEDIA MONSTER

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